1. Introduction

AtmaTV ("we," "our," "us," or "the Company") operates the AtmaTV mobile application (the "App" or "Service"). This page informs you of our policies regarding the collection, use, disclosure, and protection of personal information when you use our Service.

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. Please read this privacy policy carefully.

By using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this privacy policy, please do not access or use the application.

2. Information We Collect

We collect several types of information from and about users of our App, including:

2.1 Personal Information

When you use our App, we may collect the following personal information:

• Google Account Information: When you sign in using Google Sign-In, we collect your Google email address and basic profile information (name, profile picture if public)
• Email Address: Used for account creation, authentication, and communication
• Account Credentials: Authentication tokens provided by Google (we do not store passwords)
• Contact Information: If you contact us or subscribe to newsletters
• User-Generated Content: Comments, ratings, reviews, or feedback you provide

2.2 Automatically Collected Information

When you access and use our App, we automatically collect certain information about your device and usage:

• Device Information: Device type, model, manufacturer, operating system and version, screen resolution, device identifiers (Android ID, Advertising ID)
• Usage Data: Videos watched, watch time, search queries, features used, time spent on the app, interaction with content
• Log Data: IP address, app version, date and time of access, crash reports, performance data
• Network Information: Mobile carrier, network type (WiFi, cellular), connection speed
• App Performance: Error logs, diagnostic information, app crashes and bugs

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our App and store certain information. Technologies used include:

• Session Cookies: To keep you logged in during your session
• Persistent Cookies: To remember your preferences and settings
• Analytics Tools: To analyze app usage and improve our services
• Authentication Tokens: To maintain secure login sessions

You can instruct your device to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our App.

2.4 Location Information

We may collect general location information (country, region) based on your IP address to provide region-appropriate content and comply with local regulations. We do not collect precise GPS location data.

2.5 Information We Do NOT Collect

For your privacy and security, we explicitly do NOT collect or store:

• Passwords (authentication is handled by Google Sign-In)
• Payment or credit card information
• Financial or banking details
• Government-issued ID numbers
• Biometric data
• Precise GPS location without your permission

3. How We Use Your Information

We use the collected information for various purposes, including:

3.1 Service Provision and Maintenance

• To provide, operate, and maintain the AtmaTV App
• To enable you to access and use the App's features
• To process and complete your account registration
• To authenticate your identity through Google Sign-In
• To provide customer support and respond to your inquiries
• To send administrative information, updates, and security alerts

3.2 Improvement and Personalization

• To personalize your experience and deliver content relevant to your interests
• To understand and analyze usage trends and preferences
• To improve, test, and monitor the effectiveness of our App
• To develop new products, services, features, and functionality
• To diagnose and fix technical problems
• To monitor and analyze app performance and user engagement

3.3 Communication

• To communicate with you about updates, new features, and content
• To send newsletters and marketing communications (with your consent)
• To respond to your comments, questions, and requests
• To send you technical notices and support messages

3.4 Safety and Security

• To protect against, identify, and prevent fraud and other illegal activities
• To enforce our Terms of Service and other policies
• To comply with legal obligations and law enforcement requests
• To protect the rights, property, and safety of AtmaTV, our users, and the public

3.5 Legal Basis for Processing (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data concerned and the context in which we collect it:

• Consent: You have given us permission to process your data
• Contract: Processing is necessary to perform a contract with you
• Legal Obligation: We need to comply with the law
• Legitimate Interests: Processing is in our legitimate interests and doesn't override your rights

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

4.1 With Your Consent

We may share your information when you give us explicit permission to do so.

4.2 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and storage providers
• Video streaming and content delivery services
• Analytics and app performance monitoring services
• Customer support and communication tools
• Authentication services (Google Sign-In)

These service providers have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability

4.4 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, user information may be transferred. We will notify you via email and/or a prominent notice on our App before your personal information is transferred and becomes subject to a different privacy policy.

4.5 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for analytics, research, or marketing purposes.

5. Third-Party Services and Links

Our App may contain links to third-party websites, services, and social media platforms that are not operated by us. We are not responsible for the privacy practices of these third parties.

5.1 Google Sign-In

We use Google Sign-In for authentication. When you use Google Sign-In, Google's Privacy Policy applies to their collection and use of your data. We only receive the information you authorize Google to share with us (email address and basic profile information).

5.2 Third-Party Service Providers

We may use third-party services such as:

• Video hosting and streaming services
• Analytics and performance monitoring services
• Cloud infrastructure and hosting providers

We encourage you to review the privacy policies of any third-party services you access through our App.

5.3 Social Media

Our App may include links to social media platforms. These platforms may collect information about your interaction with them according to their own privacy policies.

6. Data Security

The security of your personal information is important to us. We implement appropriate technical and organizational security measures designed to protect your personal information, including:

• Encryption: Data transmission is encrypted using SSL/TLS protocols
• Secure Authentication: Google Sign-In provides secure authentication without storing passwords
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Security Audits: Monitoring and testing of our security systems
• Secure Servers: Data stored on secure servers with industry-standard protections

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the security of your Google account credentials.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account Information: Retained for as long as your account is active
• Usage Data: Typically retained for up to 12 months for analytics purposes
• Log Data: Retained for up to 30 days for security and debugging purposes
• Legal Requirements: Some data may be retained longer if required by law

When you delete your account, we will delete or anonymize your personal information within 7 working days, except for data we are required to retain by law. Some data may remain in backup systems for up to 30 days before permanent deletion.

8. Children's Privacy

AtmaTV is designed to provide spiritual and devotional content suitable for all ages, including children. However, we take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA) and other applicable laws.

8.1 Age Requirements

We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If you are under 13, please do not provide any personal information through the App without your parent's or guardian's permission.

8.2 Parental Rights

Parents and legal guardians have the right to:

• Review the personal information we have collected from their child
• Request that we delete their child's personal information
• Refuse to allow further collection or use of their child's information

If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information promptly. If you believe your child has provided personal information without your consent, please contact us immediately at support@atma.tv.

8.3 Content Safety

All content on AtmaTV is curated to be appropriate for family viewing and spiritual education across all age groups.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We respect and honor these rights in accordance with applicable laws.

9.1 General Rights

You have the right to:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information (learn more)
• Objection: Object to processing of your personal information
• Restriction: Request restriction of processing your personal information
• Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw consent where we rely on consent to process your information

9.2 European Union (GDPR) Rights

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to lodge a complaint with a supervisory authority
• Right to withdraw consent at any time
• Right to be informed about data breaches affecting your personal information
• Right to not be subject to automated decision-making

9.3 California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected, sources, purposes, and third parties with whom we share data
• Right to Delete: You can request deletion of your personal information
• Right to Opt-Out: You can opt-out of the sale of personal information (Note: We do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, please contact us at support@atma.tv. We will respond to your request within 30 days.

9.4 How to Exercise Your Rights

To exercise any of your rights, please contact us at support@atma.tv. We may need to verify your identity before processing your request. We will respond to your request within the timeframe required by applicable law.

10. International Data Transfers

Your information, including personal data, may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ.

If you are located outside India and choose to provide information to us, please note that we transfer data, including personal data, to India and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

11. Do Not Track Signals

We do not currently respond to Do Not Track (DNT) signals. Do Not Track is a privacy preference that users can set in certain web browsers. Please note that we do not alter our data collection and use practices when we detect a Do Not Track signal from your browser.

12. Push Notifications

We may send you push notifications through our mobile application to provide updates, new content alerts, and other relevant information. You can opt-out of receiving push notifications by changing the settings on your mobile device.

13. Account Deletion

You have the right to request deletion of your account and personal data at any time. When you delete your account:

• Your personal information will be deleted within 7 working days
• Some data may remain in backup systems for up to 30 days
• You will receive confirmation once deletion is complete

For detailed information about account deletion, please visit our Account Deletion page.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last updated" date at the top of this policy
• Sending you an email notification (if you have provided your email address)
• Displaying a prominent notice in the App

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the App after changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry as soon as possible, typically within 48 hours for general inquiries and within 30 days for privacy rights requests.

16. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions. Your use of the App may also be subject to other local, state, national, or international laws.

17. Consent and Acceptance

By downloading, installing, accessing, or using the AtmaTV mobile application, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our App.

Your continued use of the App following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.